Real Results, Real Numbers

What Happens When Logistics Companies Stop Being Invisible

No big-name logos. No vague "increased engagement." Just the specific numbers, timelines, and tactics that turned invisible logistics companies into lead-generating machines.

127+

Qualified Leads Generated Monthly

$5.1M

Client Revenue Attributed

62%

Average CPL Reduction

3PL / Warehousing

How a Regional 3PL Stopped Losing Leads to National Players

They thought big budgets were unbeatable. Turns out, local intent beats national reach.

Family-owned 3PL with 180,000 sq ft across 2 Midwest facilities, specializing in e-commerce fulfillment

Modern warehouse interior with organized storage racks

The Challenge

Watching national players rank for every search in their backyard

For years, the ownership team watched the same pattern repeat: a shipper would search for fulfillment services in their metro, and the top results were always the same names—Red Stag, ShipBob, Deliverr, Fulfillment.com. National players with seven-figure marketing budgets and content teams producing 50+ blog posts a month. "We'd lose RFQs to companies 800 miles away," the VP of Business Development told us. "Shippers would tell us they found someone 'more established' online—even though we'd been operating in this market for 22 years." The math felt impossible: How do you compete for "3PL services" against companies spending $40K/month on Google Ads alone?

What We Found

✗National 3PLs ranking for 34 local search terms they weren't targeting
✗Zero visibility for "[city] fulfillment center" and "[city] 3PL" variations
✗$23K/month in estimated search value going to out-of-state competitors
✗Previous agency had them bidding on broad national terms—burning budget with no local ROI

The Approach

We didn't try to outspend the nationals. We outflanked them.

The national players were optimizing for scale—broad terms, nationwide reach, volume plays. They weren't optimizing for a shipper in [City] searching for a fulfillment partner within driving distance. We built hyper-local landing pages targeting the exact searches shippers use when they want a regional partner: "[City] e-commerce fulfillment," "3PL near [Metro]," "same-day fulfillment [State]." Each page spoke directly to local shippers—referencing regional carriers, local delivery windows, and the operational advantages of a warehouse 30 miles away vs. 800. The nationals couldn't match this. Their pages are built for everyone, which means they're built for no one specific. A shipper searching for local options saw our client's page addressing their exact situation—and the nationals' generic pitch about "coast-to-coast coverage."

1Built 12 location-specific landing pages targeting metro and state-level searches

2Restructured Google Ads around local intent keywords (CPCs 60% lower than broad terms)

3Created service pages addressing regional shipper concerns: delivery windows, carrier relationships, site visits

4Implemented call tracking to prove which searches drove qualified conversations

The Results

Local keywords now ranking

Page 1 positions for searches nationals weren't targeting

Qualified leads/month

Up from 12 (292% increase)

62%

Lower cost per lead

From $340 to $127 per qualified inquiry

New shipper contracts

$1.8M combined annual value in first 9 months

Timeline:90 days to first page rankings, 6 months to full results

The nationals are still ranking for broad terms. But for shippers who actually want a regional partner? They're finding our client first.

"We spent years thinking we couldn't compete online because we didn't have their budget. Turns out we were playing the wrong game. Shippers searching for local fulfillment don't want a national—they want us. We just weren't showing up."

VP of Business Development

Regional 3PL, Midwest

Ready to see what we'd find for your business?

Freight Brokerage

From Referral-Only to 40+ Inbound Leads Monthly

After 15 years of word-of-mouth, their first real marketing campaign changed everything.

Second-generation freight brokerage handling 600+ loads monthly, specializing in temperature-controlled and pharmaceutical lanes

The Challenge

Great service, zero digital presence, and a pipeline that lived and died by referrals

This was a freight broker that had done everything right—for 15 years. Built on relationships. Known in their lanes. Carriers loved working with them. Shippers renewed year after year. But the pipeline was a rollercoaster. A good referral quarter meant scrambling to hire. A dry spell meant layoffs. The owner had tried "marketing" once—a website redesign in 2019 that cost $8K and generated exactly zero leads. "We're great at what we do," he told us. "But I've got no idea how to get in front of shippers who don't already know our name. And honestly, I didn't think digital marketing worked for freight." The numbers told the story: 94% of new business came from existing client referrals or industry relationships. The other 6%? Trade show leads that rarely converted.

What We Found

✗94% revenue concentration from referrals—one relationship loss could mean 15% revenue hit
✗Competitors running Google Ads were capturing shippers searching for their exact lanes
✗No visibility for "temperature controlled freight broker" or "pharmaceutical logistics" searches
✗Trade show spend ($45K/year) generating minimal trackable ROI

The Approach

Start with what they're already great at. Build digital proof around it.

The freight broker's advantage was deep specialization—15 years in cold chain and pharmaceutical lanes. That expertise was invisible online. We didn't try to make them compete for generic "freight broker" searches against the nationals. Instead, we built around their specialization: landing pages for temperature-controlled freight, content addressing pharmaceutical shipping compliance, Google Ads targeting shippers searching for their exact capabilities. The key insight: shippers searching for specialized services aren't comparing 50 brokers. They're looking for proof that someone understands their requirements. Our client had 15 years of proof—it just wasn't visible to anyone who didn't already know them.

1Created service pages for cold chain and pharmaceutical logistics with compliance-focused content

2Launched Google Ads campaign targeting specialized lane searches (avg CPC $4.20 vs $12+ for generic freight terms)

3Built a "lane calculator" lead magnet that captured shipper requirements

4Implemented CRM integration so every lead was tracked from first click to closed deal

The Results

Inbound leads/month

From effectively zero digital leads

31%

Lead-to-opportunity rate

Higher than referral leads (24%)

$89

Cost per qualified lead

vs $380/lead from trade shows

New shipper contracts

First year, $2.4M in annual freight value

Timeline:First qualified lead in 3 weeks, consistent flow by month 3

The digital leads converted better than referrals. Why? Shippers who searched and found them were already pre-qualified—they had the exact need the broker specialized in.

"I was the last guy to try digital marketing. Thought it was all smoke and mirrors for freight. Now I'm kicking myself for waiting 15 years. These aren't random leads—they're shippers searching for exactly what we do. The quality is better than most referrals."

Owner / President

Cold Chain Freight Brokerage, Southeast

Ready to see what we'd find for your business?

Trucking / Asset-Based Carrier

Finally Knowing What's Working: Real-Time Tracking After Agency Burnout

Two failed agency relationships. Zero transparency. Here's what changed.

120-truck regional carrier serving dedicated routes in the Southwest, with 40% of capacity available for spot market

The Challenge

Burned twice by agencies who couldn't prove their value

"Show me what I'm paying for." That was the question the operations director asked both previous agencies. Neither could answer it. The first agency—a generalist shop—ran Google Ads for 8 months. Monthly reports showed impressions, clicks, and "leads." But when asked which leads became customers, they couldn't say. When asked which keywords drove revenue, they didn't know. When the contract ended, the carrier had spent $34K with nothing to show for it. Agency two was "freight-focused." Better language, worse results. Six months in, the carrier realized the agency was bidding on their own company name—counting people who already knew them as "new leads." The relationship ended with a legal threat over contract terms. By the time they reached us, the director's expectations were clear: "I need to see every lead, where it came from, what happened to it, and whether it turned into revenue. If you can't show me that, we're done."

What We Found

✗$34K spent with first agency, unable to attribute a single new customer
✗Previous "freight-focused" agency inflating metrics with branded search
✗No visibility into lead quality—were they shippers, carriers, or spam?
✗Zero connection between marketing spend and actual booked loads
✗Trust in marketing agencies completely eroded

The Approach

Built transparency into every layer. No black boxes.

We started by building the tracking infrastructure that should have existed from day one. Every form submission captured: timestamp, source, keyword, landing page, and UTM parameters. Every phone call recorded and transcribed, tagged by campaign. Every lead entered into a shared dashboard the client could access anytime—not a monthly PDF they had to trust. But tracking alone doesn't rebuild trust. We gave them access to our backend: the actual Google Ads account (not a managed account they couldn't see), the call tracking platform, the CRM pipeline. Weekly calls weren't us presenting results—they were us screen-sharing and walking through the data together. The director's favorite feature? A live dashboard showing leads as they came in, with source attribution and call recordings. "For the first time," he told us, "I know exactly what I'm paying for."

1Implemented call tracking with recording and transcription on all campaigns

2Built real-time lead dashboard showing source, keyword, landing page for every inquiry

3Full access to Google Ads account—no managed/hidden accounts

4Weekly screen-share calls reviewing actual data, not summarized reports

5Created closed-loop reporting connecting marketing leads to booked revenue in their TMS

The Results

Qualified leads/month

Every one tracked to source keyword

100%

Lead attribution

Source, keyword, landing page, and outcome for every inquiry

$156

Cost per qualified lead

Verified qualified—not inflated with branded searches

New dedicated contracts

$890K in first-year revenue, directly attributed

Timeline:Dashboard live in week 2, first attributable closed deal in month 2

The transparency did something unexpected: it made their sales team better. Listening to call recordings, they identified why certain leads didn't convert—and fixed their follow-up process.

"I can see every lead the moment it comes in. I can listen to the call. I can trace it back to the exact search term. For the first time in three agencies, I actually know what's working and what isn't. That's all I ever wanted."

Director of Operations

Regional Carrier, Southwest

Ready to see what we'd find for your business?

Your Competitors Are Capturing Leads You're Missing

We'll show you exactly which searches they're winning, how much it's costing you, and what it takes to start showing up. No fluff, no pitch deck—just the data.

See How It Works

30 minutes. No obligation. Real data about your market.