Keenan
Co-founder
Keenan is the co-founder of Unbound Logistics, bringing technical expertise and strategic vision to help logistics companies maximize their digital marketing ROI.
Articles by Keenan
Agent vs Broker Marketing: Which Model Gets More Leads?
Agent or broker? Your business model shapes your entire marketing strategy. Here's how each approach impacts lead generation and growth.
3PL vs 4PL: Which Logistics Model Fits Your Supply Chain
Choosing between 3PL and 4PL isn't just about outsourcing - it's about finding the right level of control and integration for your supply chain.
How to Generate Logistics Leads With Google Ads: 7-Step Guide
Most logistics companies rely on trade shows and cold calls. Here's how freight brokers and 3PLs are using Google Ads to generate qualified leads instead.
How to Build a Marketing Plan for Your Logistics Company
Most logistics companies treat marketing like a one-time project. Here's how to build a plan that actually fills your warehouse and keeps your phones ringing.
Types of Transportation in Marketing: FTL vs LTL Strategy Guide
Different transportation types need different marketing approaches. Here's what works for FTL versus LTL shipping companies.
Transportation Marketing Strategies That Actually Work in 2026
Most transportation companies think marketing is just trade shows and cold calls. Here's what actually works to fill your pipeline with qualified leads.
Transportation Marketing & Sales Association (TMSA): A Complete Guide
Everything you need to know about TMSA - the Transportation Marketing & Sales Association and how logistics companies leverage it for growth.
Shipping Marketing That Actually Works for Logistics Providers
Most logistics companies treat marketing like an afterthought. Here's why that's costing you leads and how to fix it.
RMA Brokerage: Why Returns Logistics is Your Next Growth Market
Returns logistics isn't just damage control—it's a $644 billion market opportunity that most freight brokers are missing entirely.
Marketing Supply Chain Management: Why 3PLs Need Different Tactics
Most marketing agencies treat supply chain companies like B2C brands. Here's why that fails and what actually works for logistics marketing.
Marketing Logistics Salary Guide: What To Pay Your Team in 2026
Real salary data for logistics marketing roles. What freight brokers and 3PLs actually pay their marketing teams in 2026.
Load Creatives That Actually Get Freight Booked
Most freight broker ads look identical and get ignored. Here's how to create load creatives that actually get shippers to call back.
Get Weekly Insights
Get the latest articles from Keenan and other experts delivered to your inbox.